Achieve Fitness is committed to being the most complete health, fitness, and sports training facility in Fleming Island. It is our mission to accomplish this goal by inspiring and empowering our community to enhance their quality of life by pursuing an active, healthy lifestyle, by providing superior facilities, education, programs and staff and by doing so in a fun, safe, comfortable, family friendly environment where people of all ages and abilities can coexist.

Achieve Fitness is dedicated to playing an active role in the support and growth of the community by giving back when possible and by preparing its residents to achieve maximum human performance for any challenges they may face in the game of life.



We strive to conduct ourselves and our business with honesty and treat all members, guests and staff with great respect

  • Under promise, over deliver.  Doing what we say we are going to do when we are going to do it.
  • Be an open and transparent company to earn the respect and trust of staff and members
  • Treat each person as a unique and special individual who deserves our utmost respect and attention


We believe in the power of people.  

  • We create a true TEAM environment where Together Everyone Achieves More
  • We form lasting bonds and friendships with staff and members to empower everyone to feel a strong sense of ‘belonging’
  • Committed to being the epicenter for health and well-being in the community by giving back and being a part of the community in which we operate and live

Commitment to Excellence

“We are what we repeatedly do.  Excellence therefore is not an act, but a habit.”

  • Always striving to raise the bar when it comes to customer service, retention, programming and quality of the facility
  • Maintaining a rigorous effort to provide the safest, most technologically advanced and cutting edge facility in the area
  • Not being satisfied with the standards.  Being a leader and trend setter, not a follower.  We blaze new trails, together.

Remarkable Experiences

Good stinks. Great is better.  But being remarkable is being memorable.

  • Endeavoring to create memorable experiences which compel people to talk favorably about us
  • Working to create magical moments where we engage our members, guests and staff on a deeper level (think Disney)
  • Making sure that we stand out as completely and totally different from our competitors by managing our experience zones in such a way that they in turn become our strategic advantage
  • Making people cry to leave instead of crying to come (kids zone)


When we’re through changing, we’re through.

  • We are committed to new and innovative ways to serve both our members and staff and enhance the value of their belonging.
  • We reinvest in our equipment, facilities, programs and technology on a consistent and smart basis
  • Feedback is paramount to our success, therefore we survey staff and members consistently and apply what we learn

touch1The messaging behind our logo

Achievement is something that is always moving forward.  To achieve, you need to make progress, thus the reason the A is angled forward, pushing through any obstacle that stands in its way.

The blade symbolizes the force generated by such movement, similar to when a fighter jet breaks through the sound barrier.

There is no “I” in team, but there is an “I” in Achieve.  It’s highlighted because only YOU can determine what YOU will achieve.  Use it as motivation: “I Achieve…fitness? Health? Prosperity? Happiness? Success?”